Did you see the news this morning where they highlighted how Wal-Mart's growth has slowed? Other big box stores and supercenters are outpacing their growth. Their plan is the same as the one Starbucks' recently used. "Re-focus" on what made them strong. Extension would do well to take note. It is important to stay in touch with new trends, but that doesn't mean abandon your strengths.
For the last 2 weekends I've watched football fans flood our campus as they "tailgate" before home football games. There are tents, grills, widescreen TVs, and spreads that would make your Grandmother proud. Many of these people are tailgating on Extension grounds, then knocking on the door to use our facilities. I seriously doubt they have any idea what Extension is. Oh, what irony! We'll build a virtual island in a virtual land on a computer thousands of miles away, but not enlighten the people who are literally knocking on the door? Wake up and smell the coffee!